




Though never released, this campaign was instrumental in winning us the Kumarakom Lake Resort pitch in 2006. We used the birds as a unifying theme in treatment and copy to sell all their various products - MICE, honeymoon, Ayurveda, houseboats.
The title of this blog is inspired by a line I once wrote. Learned my craft in a big name agency. Moved to a smaller set up with a fun, free vibe. I take as much pleasure in a finely crafted line, as a blockbuster campaign!
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