The title of this blog is inspired by a line I once wrote. Learned my craft in a big name agency. Moved to a smaller set up with a fun, free vibe. I take as much pleasure in a finely crafted line, as a blockbuster campaign!
The line that saved my Saturday. I remember it well as I wanted to go home early and was finding it hard to write for the client. I think this was the best of all the ads we did for the client. May be the best for any educational institute!