Monday, December 14, 2009
Synthite - new logo launch presentation
The Synthite group had diverse interests and were in the process of unifying them under one corporate umbrella. They had retained Ray & Keshavan to redesign their corporate look and logo. We stepped in at the last stages to carry forward R & K's concepts to all of Synthite's communication.
We worked out a teaser + launch strategy that would guarantee maximum exposure to features of the new logo.