Monday, December 14, 2009

Synthite - new logo launch presentation

The Synthite group had diverse interests and were in the process of unifying them under one corporate umbrella. They had retained Ray & Keshavan to redesign their corporate look and logo. We stepped in at the last stages to carry forward R & K's concepts to all of Synthite's communication.

We worked out a teaser + launch strategy that would guarantee maximum exposure to features of the new logo.

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