Synthite Natural Colours leaflet - 4 cups

Created for the launch of Synthite's natural colour range, NECOL. Inspired by the children's game, 4 cups, in which the players ask "Which colour do you want?"

Synthite - new logo launch presentation

The Synthite group had diverse interests and were in the process of unifying them under one corporate umbrella. They had retained Ray & Keshavan to redesign their corporate look and logo. We stepped in at the last stages to carry forward R & K's concepts to all of Synthite's communication.

We worked out a teaser + launch strategy that would guarantee maximum exposure to features of the new logo.