Synthite - new logo launch presentation

The Synthite group had diverse interests and were in the process of unifying them under one corporate umbrella. They had retained Ray & Keshavan to redesign their corporate look and logo. We stepped in at the last stages to carry forward R & K's concepts to all of Synthite's communication.

We worked out a teaser + launch strategy that would guarantee maximum exposure to features of the new logo.

Tummy corset ad - unreleased

KLR bird campaign - Contd

KLR Bird campaign - presentation 06

Though never released, this campaign was instrumental in winning us the Kumarakom Lake Resort pitch in 2006. We used the birds as a unifying theme in treatment and copy to sell all their various products - MICE, honeymoon, Ayurveda, houseboats.

Rajah Island - Unreleased ad